Vacationland, Univision, and Así Studios teamed up to create "Piel Dura," a docu-style social campaign showcasing the Toyota Tacoma and Tundra TRD against the stunning backdrop of Joshua Tree.

Featuring legendary Mexican goalkeeper Oswaldo Sánchez, Liga MX midfielder Mayra Pelayo, and Boston Red Sox right fielder Wilyer Abreu, "Piel Dura" celebrates strength, perseverance, and the drive to succeed—on and off the trail.

Three resilient Latino athletes. Three tough Toyota trucks. Each conquering off-road trails, fueled by the same grit and endurance they bring to their sport. At day’s end, they gather to share stories of resilience and dedication.